The Albany Business Review just announced the two Ecovative co-founders, Eben and Gavin, as part of their annual 40 under 40 award! They’re probably the youngest on the list too!
About the film:
“What do beer cans, car tires and water bottles have in common? Not much unless you’re renegade architect Michael Reynolds, in which case they are tools of choice for producing thermal mass and energy-independent housing. For 30 years New Mexico-based Reynolds and his green disciples have devoted their time to advancing the art of “Earthship Biotecture” by building self-sufficient, off-the-grid communities where design and function converge in eco-harmony. However, these experimental structures that defy state standards create conflict between Reynolds and the authorities, who are backed by big business. Frustrated by antiquated legislation, Reynolds lobbies for the right to create a sustainable living test site. While politicians hum and ha, Mother Nature strikes, leaving communities devastated by tsunamis and hurricanes. Reynolds and his crew seize the opportunity to lend their pioneering skills to those who need it most. Shot over three years and in four countries, Garbage Warrior is a timely portrait of a determined visionary, a hero of the 21st century.”
Environmental Director, Sam Harrington has been invited to attend as a panelist and talk after the showing about interesting ways that materials our society traditionally considers to be waste can be transformed into beautiful new uses. This movie is incredibly inspiring, and well worth the 6 bucks.
The February 15th issue of Packaging Strategies Magazine has a quote from Ecovative’s Sam Harrington. If you want to read the whole magazine, you can subscribe online.
Packaging Strategies asked, “Is there still a disconnect between the package and the brand, and how can that best be bridged in the development process?”
Sam’s answer: ” I think the un-boxing experience is seldom considered and designed to be in-line with a brand’s total intended customer experience. All too often, packaging is designed to be as low cost as possible, with no thought put towards how the customer perceives the packaging materials, or the frustration experienced during the first impressions of their new purchase. I’ve found that most people have a strong dislike of expanded foams and excessive plastic and are delighted when they find a clever alternative.”
Sam will be speaking on March 3rd at the 2011 Package Design and Development Summit in St. Petersburg, FL. He’ll be sharing the stage with Dennis Carlson of Steelcase Inc. to share the unique story of collaboration in designing and testing radical new packaging materials.
EcoCradle™ was just featured in Fast Company’s Co.Design as one of “10 Wild Materials That Could Help Save the Earth”. Big thanks to Material ConneXion for naming our MycoBond™ materials as a 2010 Material of the Year Award winner!